CAMBRIDGE
CONSULTANTS
Chicago Office
Cambridge Group Consultants
161 N Clark Street
Chicago, IL 60601
New York City Office
Cambridge Group Consultants
600 Third Avenue
New York, NY 10158
San Francisco Office
Cambridge Group Consultants
455 Market Street
San Francisco, CA 94105
STRATEGIC PROJECTS
DEMAND-DRIVEN STRATEGY & OPTIMIZED OPERATIONS
DRIVING SUPERIOR MARKET PERFORMANCE
Testimonials of Success!
OUR CONSULTANTS HAVE BEEN EVERYWHERE -
Main Street TO WALL STREET
Our professional staff includes Top-Tier MBAs, CMOs, Venture Capitalists, Strategy Consultants, Private Equity Advisors, Media Thought Leaders and Agency Executives. We have special expertise in customer and consumer driven business models from consumer packaged goods to finance, while understanding the unique complexities of business markets as well.
Diversity delivers results
Understanding unique consumer needs (past, present and future) as the core for discovering profitable growth. Driving unique brand positioning and marketing communications that is both relevant and compelling.
Optimized Operations assists businesses in reaching their full business potential and revenue goals. For consumer operations (marketing, sales and service) we drive effectiveness and provide the execution support you need to achieve measurable and sustainable revenue growth.
Demand-Driven Strategy is a prioritized and actionable approach for driving revenue growth while insuring premium profitability. A clear path to the most profitable customers, channels and products.
cUSTOMER
cENTRICITY
Optimized Operations
DEMAND-DRIVEN STRATEGY
PARTNER WITH US TO ACHIEVE SUPERIOR MARKET PERFORMANCE!
Cambridge Group Consultants
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- Sustainable Growth
- Voice of Consumer
- Product Innovation
- Channel Strategy
- Branding
- Integrated Marketing
Core SERVICES
Mike Wili
NA CMO,
Novartis, AG
Success
GROUP
Strategy
Not withstanding all the carefully plotted doctoral dissertations, countless hours of research, and contentious discussions among serious management thinkers, strategy boils down to three fundamental questions: First, how can you differentiate yourself from the competition in the way you create value? Second, what capabilities (production, marketing and sales) do you have that are distinct from those of your rivals and essential to your particular way of creating value? Third, what businesses should you be in, and what products and services should you offer, given your chosen approach to creating value and your particular set of distinctive capabilities? Most companies fail to fully answer these questions—particularly in a fashion that views them as an integral whole. This leaves leaders without guideposts to navigate the most pivotal challenges of corporate management, including transformation, change, agility, and invention. As a result, instead of growth and innovation, there is only incoherence and inefficiency.
Marketing
Discipline of marketing is slowly, but steadily, evolving in response to the fragmentation of media, the digital empowerment of consumers, and, particularly, the shrinking attention spans of target audiences. Across nearly every demographic, people spend less time on—and have less patience with—marketing messages. They’re not just tuning out and fast-forwarding past ads, they’re also paying for services such as Netflix that don’t include any marketing at all. This is why there is a growing conviction among marketing professionals that the brand experience is becoming the essence of their discipline. By infusing a powerful brand through a myriad array of media, sales and service vehicles your marketing will be effective. But building a powerful brand requires sound strategy: First, compelling differentiation. Second, Consumer Insight. Third, effective and efficient marketing, sales and service capabilities. Fourth, what media vehicles should you be delivering your messages considering both effectiveness and efficiency.
Growth
Cambridge Group Consultants effectively merges the all to often separate disciplines of strategy and marketing. This provides a platform to deliver results or as Cambridge Group Consultants defines it "Growth", the ultimate measure of success.
“Cambridge Group Consultants delivered everything they promised. We've grown key businesses, while our customer satisfaction levels are at an all-time high!”
Strategic Projects
Growing Business & Industry
Come Partner with CGC to Transform Industries for the Better!
Stay informed with our latest work!
CGC Growth Strategy - lever strategy & marketing
Ivan Wilson, Founder and Former CEO of Pinnacle Brands, comments on Cambridge Group Consultants long-standing history of transforming business models for consumer oriented businesses. Wilson notes that as he “looks at the world of customer centric strategies", I don’t think there is any group that has so fundamentally impacted business models, positively changed industries and changed how people "view" the customer. CGC looks to continue driving industry innovation.
Ivan Wilson, Founder Pinnacle Brands